Copywriting Course
Master copywriting that seizes attention, drives sales, and leaves customers craving more.
Learn how to turn bland sentences into magnetic narratives that connect deeply with your audience.
Discover the psychology behind consumer buying choices and craft persuasive messages to increase sales.
People love our courses
Briefly Courses reviews from students
Easy to understand and use
“I used to sweat blood trying to write blog posts that people want to read 😓 This course? It completely changed the way I do things. The teachers explain copywriting in a way that's easy to understand and use 🥰”
Mercy W.
Very informative!
“I am at chapter 2 now. So far I think it's really good. Very informative, and interesting! (not boring at all) The way it has been put together is really good. It keeps you interested and makes you want to go further. I am really enjoying this👏🌻 Forever thank you”
Nicolette M.
Got a raise!!!
“I was okay as a copywriter. But SEO? That was my beginner mode weakness. I learned how to sprinkle keywords into my writing without making it sound weird or forced. That means more leads, more sales, and everyone’s happy – especially me and my bank account 😅 Thank you!”
Brian O.
What We Offer
Industry relevant case studies
from successful local and global campaigns, including our websites that generate 1 billion+ views annually
Opportunity of internship
and a private session dedicated to the client acquisition strategies, CV consultation*, professional certificate
Competitive and marketable skills
that are in demand across various digital industries. Earn from $700 per month
Community and networking opportunities
for students to connect with each other and industry professionals*
Ongoing Support
even after the course completion*, including lifetime access to updated materials and resources
Practical Application and portfolio
to showcase your skills to potential employers or clients in South Africa and worldwide
Learn from the Best
Our experts equip you with real-world problem-solving skills to excel in our courses and launch a digital marketing career.
Rianette has 15 years of experience in journalism, namely in Caxton & CTP Publishers and Printers group (Highway Mail, Northglen News, Queensburgh News and Witbank News)
She successfully completed Journalism AI Academy by the Google News Initiative at LSE and Reuters Introduction to Digital Journalism.
Under Julia’s guidance, TUKO.co.ke was recognised as the best digital news platform (2019, 2021) and ranked first with the highest reach in the country according to Reuters (2024).
Awards: SOMA Award, Top 25 Women in Digital (2021), WAN-IFRA Fellow (2023), Kenya Editor's Guild, Pioneer/Trailblazer Award (2023)
Abiola’s works have appeared in Punch, The Nation, Tribune, The Cable, Sahara Reporters and others. In 2024, he was appointed into its Africa Advisory Council Board by INMA.
Awards: Mile Media Award, Kwame Karikari Fellowship.
Samuel has over 12 years of experience in print and digital journalism (Graphic Communications Group Limited, The Mirror, Daily Graphic, Graphic.com.gh)
He graduated from the Ghana Institute of Journalism in 2010, University of Media, Arts and Communications in 2016 and University of Ghana (MSc. International Business) in 2023.
Course Curriculum
Introduction to Copywriting
Identify popular copywriting genres/platforms
Learn basic elements of any text and elements of the plot
Delve into the core principles of effective copywriting
Mastering Tone and Style
Identifying and adapting tone and style to target audience and brand voice
Creative writing: The Seven Basic Plots by Christopher Booker and Kurt Vonnegut's 5 story arcs
Practical exercises and feedback on developing a unique writing voice
Writing from the heart and editing with no mercy
Crafting Captivating Copy
Dealing with Writer's Block: 10 idea generation practices and how they work
The art of writing attention-grabbing headlines, captions and hooks
Master the power of storytelling and emotional connection in your writing - copywriting triggers
Writing from the heart and editing with no mercy
Analyzing Successful Copywriting Campaigns
Case studies of iconic copywriting campaigns across different industries
Copywriting mistakes to avoid: learn from veterans of sale copies. Strong and weak writing
Mastering the Art of Copywriting
Storytelling
Effective Communication
Creative Writing Techniques
Overcoming Writer's Block
Headline and Hook Writing
Emotional Connection in Writing
Tone and Style
Unlocking the Psychology of Persuasion
Dive into consumer psychology and the triggers that motivate action
Tailor your copy to resonate with specific demographics and needs.
Social Media Copywriting
Demystify different platforms (TikTok, Instagram, X, LinkedIn) and their unique audiences
Mastering storytelling for social media
Practical exercises and feedback on developing a unique writing voice
Calls to Action that convert
Trendjacking and Viral potential
Copy that Sells
Landing Pages and UX copywriting
Email marketing
Product descriptions
SEO Copywriting Essentials
Understanding the basics of search engine optimization (SEO)
Incorporating keywords into copy
Strategies for optimizing content for user's intent
Leveraging AI and other tools for Efficient Copywriting
Explore the landscape of AI copywriting tools and their capabilities
Learn how to use AI tools effectively to supplement your creative process
Understand the limitations of AI
Copywriting Toolkit
Measuring and Refining Your Copy
Learn A/B testing methodologies and set up basic tests for your copy
Analyze test results and refine your copy based on data-driven insights.
Compliance and Legal Aspects of Copywriting
Understanding the guidelines and policies set by Google and Meta
Understand the importance of disclosing sponsored content and influencer partnerships clearly
Copyright, Plagiarism and other things to avoid
Fact-checking tools
Writing for Conversions: From Words to Impact
Social Media Copywriting
Traffic Generation
Copywriting for Sales
SEO Copywriting
AI tools
A/B Testing and Data Analysis
Compliance policies
Build Your Portfolio and Brand
Strategies for creating a compelling portfolio that showcases your copywriting skills and expertise
Learn how to present your portfolio professionally and attract potential clients
Client Acquisition Strategies
Navigating freelance marketplaces, job boards, and networking events to land your first copywriting job
Crafting winning proposals and pitches to attract clients and secure projects
Negotiate rates and contracts confidently with potential clients
Building Your Network
Connect with other copywriters and build mutually beneficial relationships
Strategies for expanding your client base, increasing your rates, and achieving long-term success
Launching Your Copywriting Career
Skills/expertise presentation
Client Acquisition Strategies
Rates negotiation
Networking
Pitches and scripts to win any client
Get Certified!
Course Curriculum
Mastering the Art of Copywriting
Key Competences
Storytelling
Effective Communication
Creative Writing Techniques
Overcoming Writer's Block
Headline and Hook Writing
Emotional Connection in Writing
Tone and Style
Introduction to Copywriting
Identify popular copywriting genres/platforms
Learn basic elements of any text and elements of the plot
Delve into the core principles of effective copywriting
Mastering Tone and Style
Identifying and adapting tone and style to target audience and brand voice
Creative writing: The Seven Basic Plots by Christopher Booker and Kurt Vonnegut's 5 story arcs
Practical exercises and feedback on developing a unique writing voice
Writing from the heart and editing with no mercy
Сrafting a Captivating Copy
Dealing with Writers Block: 10 idea generation practices and how they work
The art of writing attention-grabbing headlines, captions and hooks
Master the power of storytelling and emotional connection in your writing - copywriting triggers
Writing from the heart and editing with no mercy
Analyzing Successful Copywriting Campaigns
Case studies of iconic copywriting campaigns across different industries
Copywriting mistakes to avoid: learn from veterans of sale copies. Strong and weak writing
Writing for Conversions: From Words to Impact
Key Competences
Social Media Copywriting
Traffic Generation
Copywriting for Sales
SEO Copywriting
AI tools
A/B Testing and Data Analysis
Compliance policies
Unlocking the Psychology of Persuasion
Dive into consumer psychology and the triggers that motivate action
Tailor your copy to resonate with specific demographics and needs.
Social Media Copywriting
Demystify different platforms (TikTok, Instagram, X, LinkedIn) and their unique audiences
Mastering storytelling for social media
Practical exercises and feedback on developing a unique writing voice
Call to Actions that convert
Trendjacking and Viral potential
Copy that Sales
Landing Pages and UX copywriting
Email marketing
Product descriptions
SEO Copywriting Essentials
Understanding the basics of search engine optimization (SEO)
Incorporating keywords into copy
Strategies for optimizing content for user's intent
Leveraging AI and other tools for Efficient Copywriting
Explore the landscape of AI copywriting tools and their capabilities
Learn how to use AI tools effectively to supplement your creative process
Understand the limitations of AI
Copywriting Toolkit
Measuring and Refining Your Copy
Learn A/B testing methodologies and set up basic tests for your copy
Analyze test results and refine your copy based on data-driven insights.
Compliance and Legal Aspects of Copywriting
Understanding the guidelines and policies set by Google and Meta
Understand the importance of disclosing sponsored content and influencer partnerships clearly
Copyright, Plagiarism and other things to avoid
Fact-checking tools
Launching Your Copywriting Career
Key Competences
Skills/expertise presentation
Client Acquisition Strategies
Rates negotiation
Networking
Pitches and scripts to win any client
Build Your Portfolio and Brand
Strategies for creating a compelling portfolio that showcases your copywriting skills and expertise
Learn how to present your portfolio professionally and attract potential clients
Client Acquisition Strategies
Navigating freelance marketplaces, job boards, and networking events to land your first copywriting job
Crafting winning proposals and pitches to attract clients and secure projects
Negotiate rates and contracts confidently with potential clients
Building Your Network
Connect with other copywriters and build mutually beneficial relationships
Strategies for expanding your client base, increasing your rates, and achieving long-term success
Affordable Pricing Plans*
standard
- lifetime access to the course
- reputable certificate
- 16-24 hours (self-paced, online)
- instructor-led video lessons
- key takeaways in slides
- knowledge quizzes + Final test
- 24/7 support
- closed community for students
Premium
- includes all Standard features
- 2 hours individual consultation with our expert
- private CV consultation
- Bonus materials (checklists, templates, scripts, prompts, additional guides and more)
Gold
- includes all Premium features
- support and recommendations for 1 month after obtaining certificate
- Final Project to showcase your best copies
- portfolio building
- internship at our company upon passing the test and Final Project with 90% of correct answers
Bonus materials (Gold & Premium)
Deepen your knowledge and skills with additional course materials! Explore our curated selection of supplementary resources designed to complement your learning experience
Lists of AI tools for visuals, interactive data visualization tools, copyright-free visual resources, the best portfolio building templates tools, experts in the industry
Most effective headline formulas, content plan ideas for Instagram, Facebook, TikTok for any business, best email marketing scripts and formulas, SEO task description template and article example, pitches scripts, proposals and templates
Legal Compliance checklist, AI prompts for copywriting, cognitive biases and heuristics guide
Online self-paced course
University Degree VS E-Learning
University Degree
E-Learning
Is this for you?
Why Study with Briefly News?
Global business award
Briefly News is announced as ‘Most Innovative Digital News Platform 2023’ by Global Business Award 2023.
Gender mainstreaming awards
Briefly News won in the category ‘Empowerment of Women in the Community’ at the Africa Gender Mainstreaming Awards 2023.
African excellence award
Briefly News wins African Excellence Award and is recognised as Global News Platform of the Year 2023.
FAQs
Who сan take this course?
This course is designed for anyone eager to enhance their skills in persuasive writing and elevate their ability to create compelling copy. Whether you're a novice looking to break into the world of effective communication or an experienced marketer aiming to refine your techniques, our course welcomes individuals from various backgrounds. Entrepreneurs, content creators, marketing professionals, and anyone seeking to make their words resonate and drive action will find immense value in this transformative learning experience.
Do I get certificate after this course?
Absolutely! Upon successful completion of the course, you will receive a certificate to validate your newfound skills and expertise.
What are the models of training offered in the course?
- Instructor-led pre-recorded sessions
- Focused 1-to-1 training (for Gold and Premium packages)
- Self-paced E-learning
- CV consultation (for Gold and Premium packages)
- Portfolio building assistance (for Gold and Premium packages)
- Final project (for Premium packages)
- Interactive quizzes
How can I enroll for the course?
- Click on “Enroll Now” button
- Fill the necessary details to make the payment
- Get all the course materials to prepare for the training
- Join the training platform via email link
What will be included in the training?
- Introduction to Copywriting
- Mastering Tone and Style
- Сrafting a Captivating Copy
- Analyzing Successful Copywriting Campaigns
- Psychology of Persuasion
- Social Media Copywriting
- Landing Pages and UX copywriting
- Email marketing
- Product descriptions
- SEO Copywriting Essentials
- AI tools for Efficient Copywriting
- Measuring and Refining Your Copy
- Compliance and Legal Aspects of Copywriting
- Building Your Portfolio and Brand
- Client Acquisition Strategies
- Building Your Network
What jobs I can apply for after completing the course?
- Content Manager
- Social Media Copywriter
- Email Marketing Specialist
- Marketing copywriter
- Creative copywriter
- Content Strategist
- Advertising Manager
- Technical Writer
- SEO copywriter
- Scriptwriter
- UX Writer
- Influencer Marketing Coordinator
Can the payments be done in installments?
Unfortunately, we do not offer this option right now.
Is there a refund option available?
Unfortunately, we do not offer this option right now.
How can I learn more about about the course?
If you would like to know more about a course, you can mail us at +254113502384 or edu.contact@briefly.co.za.
What else do I need to start this course?
- Up to 16 hours of your time (the course is pre-recorded with a lifetime access)
- Access to a laptop or desktop computer with a minimum of 4G RAM, and 256g SSD or 500g HDD Rom or a smartphone
- Access to a stable internet connection
Still Have Any Questions?
For further information, check our FAQ section or fill in the details below and we'll get back to you
Thank you
Contact details
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