How to Write Copy You Will Get Paid for

Copywriting Course

successful man working as a copywriter
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Briefly News logoyen.co.gh. logo

Copywriting Course

Master copywriting that seizes attention, drives sales, and leaves customers craving more.

Learn how to turn bland sentences into magnetic narratives that connect deeply with your audience.

Discover the psychology behind consumer buying choices and craft persuasive messages to increase sales.

Complete Curriculum

14-16 hours (3 Modules, 14 sessions)

Online

Instructor-led pre-recorded sessions

Tech Requirements

a smartphone, or laptop/desktop computer with a minimum of 4GB RAM, and 256GB SSD or 500GB HDD

People love our courses

Briefly Courses reviews from students

Mercy W.
Blogger

Easy to understand and use

“I used to sweat blood trying to write blog posts that people want to read 😓 This course? It completely changed the way I do things. The teachers explain copywriting in a way that's easy to understand and use 🥰”

Mercy W.

Blogger
Mercy W.
Blogger

Very informative!

“I am at chapter 2 now. So far I think it's really good. Very informative, and interesting! (not boring at all) The way it has been put together is really good. It keeps you interested and makes you want to go further. I am really enjoying this👏🌻 Forever thank you”

Nicolette M.

Editor
Mercy W.
Blogger

Got a raise!!!

“I was okay as a copywriter. But SEO? That was my beginner mode weakness. I learned how to sprinkle keywords into my writing without making it sound weird or forced. That means more leads, more sales, and everyone’s happy – especially me and my bank account 😅 Thank you!”

Brian O.

Creative Copywriter

What We Offer

*Check pricing packages

Learn from the Best

Our experts equip you with real-world problem-solving skills to excel in our courses and launch a digital marketing career.

rianette cluley
Managing Director and Editor-in-Chief at Briefly.co.za
  • Rianette has 15 years of experience in journalism, namely in Caxton & CTP Publishers and Printers group (Highway Mail, Northglen News, Queensburgh News and Witbank News)

  • She successfully completed Journalism AI Academy by the Google News Initiative at LSE and Reuters Introduction to Digital Journalism.

Managing Director at Tuko.co.ke
  • Under Julia’s guidance, TUKO.co.ke was recognised as the best digital news platform (2019, 2021) and ranked first with the highest reach in the country according to Reuters (2024).

  • Awards: SOMA Award, Top 25 Women in Digital (2021), WAN-IFRA Fellow (2023), Kenya Editor's Guild, Pioneer/Trailblazer Award (2023)

Editor-in-Chief at Legit.ng
  • Abiola’s works have appeared in Punch, The Nation, Tribune, The Cable, Sahara Reporters and others. In 2024, he was appointed into its Africa Advisory Council Board by INMA.

  • Awards: Mile Media Award, Kwame Karikari Fellowship.

Managing Director at Yen.com.gh
  • Samuel has over 12 years of experience in print and digital journalism (Graphic Communications Group Limited, The Mirror, Daily Graphic, Graphic.com.gh)

  • He graduated from the Ghana Institute of Journalism in 2010, University of Media, Arts and Communications in 2016 and University of Ghana (MSc. International Business) in 2023.

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Course Curriculum

Introduction to Copywriting

Identify popular copywriting genres/platforms

Learn basic elements of any text and elements of the plot

Delve into the core principles of effective copywriting

Mastering Tone and Style

Identifying and adapting tone and style to target audience and brand voice

Creative writing: The Seven Basic Plots by Christopher Booker and Kurt Vonnegut's 5 story arcs

Practical exercises and feedback on developing a unique writing voice

Writing from the heart and editing with no mercy

Crafting Captivating Copy

Dealing with Writer's Block: 10 idea generation practices and how they work

The art of writing attention-grabbing headlines, captions and hooks

Master the power of storytelling and emotional connection in your writing - copywriting triggers

Writing from the heart and editing with no mercy

Analyzing Successful Copywriting Campaigns

Case studies of iconic copywriting campaigns across different industries

Copywriting mistakes to avoid: learn from veterans of sale copies. Strong and weak writing

Mastering the Art of Copywriting

  • Storytelling

  • Effective Communication

  • Creative Writing Techniques

  • Overcoming Writer's Block

  • Headline and Hook Writing

  • Emotional Connection in Writing

  • Tone and Style

Learn More

Unlocking the Psychology of Persuasion

Dive into consumer psychology and the triggers that motivate action

Tailor your copy to resonate with specific demographics and needs.

Social Media Copywriting

Demystify different platforms (TikTok, Instagram, X, LinkedIn) and their unique audiences

Mastering storytelling for social media

Practical exercises and feedback on developing a unique writing voice

Calls to Action that convert

Trendjacking and Viral potential

Copy that Sells

Landing Pages and UX copywriting

Email marketing

Product descriptions

SEO Copywriting Essentials

Understanding the basics of search engine optimization (SEO)

Incorporating keywords into copy

Strategies for optimizing content for user's intent

Leveraging AI and other tools for Efficient Copywriting

Explore the landscape of AI copywriting tools and their capabilities

Learn how to use AI tools effectively to supplement your creative process

Understand the limitations of AI

Copywriting Toolkit

Measuring and Refining Your Copy

Learn A/B testing methodologies and set up basic tests for your copy

Analyze test results and refine your copy based on data-driven insights.

Compliance and Legal Aspects of Copywriting

Understanding the guidelines and policies set by Google and Meta

Understand the importance of disclosing sponsored content and influencer partnerships clearly

Copyright, Plagiarism and other things to avoid

Fact-checking tools

Writing for Conversions: From Words to Impact

  • Social Media Copywriting

  • Traffic Generation

  • Copywriting for Sales

  • SEO Copywriting

  • AI tools

  • A/B Testing and Data Analysis

  • Compliance policies

Learn More

Build Your Portfolio and Brand

Strategies for creating a compelling portfolio that showcases your copywriting skills and expertise

Learn how to present your portfolio professionally and attract potential clients

Client Acquisition Strategies

Navigating freelance marketplaces, job boards, and networking events to land your first copywriting job

Crafting winning proposals and pitches to attract clients and secure projects

Negotiate rates and contracts confidently with potential clients

Building Your Network

Connect with other copywriters and build mutually beneficial relationships

Strategies for expanding your client base, increasing your rates, and achieving long-term success

Launching Your Copywriting Career

  • Skills/expertise presentation

  • Client Acquisition Strategies

  • Rates negotiation

  • Networking

  • Pitches and scripts to win any client

Learn More

Get Certified!

Take the first step towards advancing your career
Join the ranks of industry experts
Don't miss out on opportunities
modules

Course Curriculum

1st module
Module

Mastering the Art of Copywriting

Key Competences

  • Storytelling

  • Effective Communication

  • Creative Writing Techniques

  • Overcoming Writer's Block

  • Headline and Hook Writing

  • Emotional Connection in Writing

  • Tone and Style

Introduction to Copywriting

Identify popular copywriting genres/platforms

Learn basic elements of any text and elements of the plot

Delve into the core principles of effective copywriting

arrow to the right black

Mastering Tone and Style

Identifying and adapting tone and style to target audience and brand voice

Creative writing: The Seven Basic Plots by Christopher Booker and Kurt Vonnegut's 5 story arcs

Practical exercises and feedback on developing a unique writing voice

Writing from the heart and editing with no mercy

arrow to the right black

Сrafting a Captivating Copy

Dealing with Writers Block: 10 idea generation practices and how they work

The art of writing attention-grabbing headlines, captions and hooks

Master the power of storytelling and emotional connection in your writing - copywriting triggers

Writing from the heart and editing with no mercy

arrow to the right black

Analyzing Successful Copywriting Campaigns

Case studies of iconic copywriting campaigns across different industries

Copywriting mistakes to avoid: learn from veterans of sale copies. Strong and weak writing

arrow to the right black
2nd module
Module

Writing for Conversions: From Words to Impact

Key Competences

  • Social Media Copywriting

  • Traffic Generation

  • Copywriting for Sales

  • SEO Copywriting

  • AI tools

  • A/B Testing and Data Analysis

  • Compliance policies

Unlocking the Psychology of Persuasion

Dive into consumer psychology and the triggers that motivate action

Tailor your copy to resonate with specific demographics and needs.

arrow to the right black

Social Media Copywriting

Demystify different platforms (TikTok, Instagram, X, LinkedIn) and their unique audiences

Mastering storytelling for social media

Practical exercises and feedback on developing a unique writing voice

Call to Actions that convert

Trendjacking and Viral potential

arrow to the right black

Copy that Sales

Landing Pages and UX copywriting

Email marketing

Product descriptions

arrow to the right black

SEO Copywriting Essentials

Understanding the basics of search engine optimization (SEO)

Incorporating keywords into copy

Strategies for optimizing content for user's intent

arrow to the right black

Leveraging AI and other tools for Efficient Copywriting

Explore the landscape of AI copywriting tools and their capabilities

Learn how to use AI tools effectively to supplement your creative process

Understand the limitations of AI

Copywriting Toolkit

arrow to the right black

Measuring and Refining Your Copy

Learn A/B testing methodologies and set up basic tests for your copy

Analyze test results and refine your copy based on data-driven insights.

arrow to the right black

Compliance and Legal Aspects of Copywriting

Understanding the guidelines and policies set by Google and Meta

Understand the importance of disclosing sponsored content and influencer partnerships clearly

Copyright, Plagiarism and other things to avoid

Fact-checking tools

arrow to the right black
3rd module
Module

Launching Your Copywriting Career

Key Competences

  • Skills/expertise presentation

  • Client Acquisition Strategies

  • Rates negotiation

  • Networking

  • Pitches and scripts to win any client

Build Your Portfolio and Brand

Strategies for creating a compelling portfolio that showcases your copywriting skills and expertise

Learn how to present your portfolio professionally and attract potential clients

arrow to the right black

Client Acquisition Strategies

Navigating freelance marketplaces, job boards, and networking events to land your first copywriting job

Crafting winning proposals and pitches to attract clients and secure projects

Negotiate rates and contracts confidently with potential clients

arrow to the right black

Building Your Network

Connect with other copywriters and build mutually beneficial relationships

Strategies for expanding your client base, increasing your rates, and achieving long-term success

arrow to the right black

Bonus materials (Gold & Premium)

Deepen your knowledge and skills with additional course materials! Explore our curated selection of supplementary resources designed to complement your learning experience

$350
free
Essential Tools

Lists of AI tools for visuals, interactive data visualization tools, copyright-free visual resources, the best portfolio building templates tools, experts in the industry

FREE for Gold & Premium users
$500
free
Templates & Content Plans

Most effective headline formulas, content plan ideas for Instagram, Facebook, TikTok for any business, best email marketing scripts and formulas, SEO task description template and article example, pitches scripts, proposals and templates

FREE for Gold & Premium users
$250
free
Checklists

Legal Compliance checklist, AI prompts for copywriting, cognitive biases and heuristics guide

FREE for Gold & Premium users

 University Degree VS E-Learning

University Degree

Lengthy

span several years and require a significant time commitment, usually full-time study with no curriculum flexibility

Lack of Focus

University programs usually offer a broader education with a focus on various subjects

Expensive

Universities can be expensive, involving tuition, fees, textbooks, and other expenses + opportunity cost of not working full-time during study years

Theory

University programs often include theoretical aspects and a broad academic curriculum

Slow career kick-start

graduates may need additional training or experience to be fully prepared for specific roles

E-Learning

Specific, flexible and concise

often shorter in duration, ranging from a few weeks to a few months (part-time or online, can be combined with other activities)

Targeted skills

designed to provide targeted skills and knowledge in a specific area and are more focused on practical applications of skills

Affordable

online course is a cost-effective way to acquire a specific skill without a substantial financial investment + you can work full-time and combine it with e-learning

Practicality

focus on practical skills that are immediately applicable in the workforce

Fast-track your dream job

offer a quicker path to acquiring practical skills relevant to a specific job

Is this for you?

I’m a Student/Graduate who needs practical skills to enter the competitive job market
I’m a Freelancer who has been in the field for a while, but I’m not sure how to attract clients and build a strong portfolio
I’m a Content Creator/Blogger and I want to earn more, but I am not sure how to market it and create content that resonate with my audience
I’m a Marketing Specialist and I’m expert in my field, but I do not know how to enhance my marketing strategies and create compelling content
I’m in a different industry, but I want to unravel the mystery of digital marketing

FAQs

Who сan take this course?

This course is designed for anyone eager to enhance their skills in persuasive writing and elevate their ability to create compelling copy. Whether you're a novice looking to break into the world of effective communication or an experienced marketer aiming to refine your techniques, our course welcomes individuals from various backgrounds. Entrepreneurs, content creators, marketing professionals, and anyone seeking to make their words resonate and drive action will find immense value in this transformative learning experience.

Do I get certificate after this course?

Absolutely! Upon successful completion of the course, you will receive a certificate to validate your newfound skills and expertise.

What are the models of training offered in the course?

  • Instructor-led pre-recorded sessions
  • Focused 1-to-1 training (for Gold and Premium packages)
  • Self-paced E-learning
  • CV consultation (for Gold and Premium packages)
  • Portfolio building assistance (for Gold and Premium packages)
  • Final project (for Premium packages)
  • Interactive quizzes

How can I enroll for the course?

  • Click on “Enroll Now” button
  • Fill the necessary details to make the payment
  • Get all the course materials to prepare for the training
  • Join the training platform via email link

What will be included in the training?

  • Introduction to Copywriting
  • Mastering Tone and Style
  • Сrafting a Captivating Copy
  • Analyzing Successful Copywriting Campaigns
  • Psychology of Persuasion
  • Social Media Copywriting
  • Landing Pages and UX copywriting
  • Email marketing
  • Product descriptions
  • SEO Copywriting Essentials
  • AI tools for Efficient Copywriting
  • Measuring and Refining Your Copy
  • Compliance and Legal Aspects of Copywriting
  • Building Your Portfolio and Brand
  • Client Acquisition Strategies
  • Building Your Network

What jobs I can apply for after completing the course?

  • Content Manager
  • Social Media Copywriter
  • Email Marketing Specialist
  • Marketing copywriter
  • Creative copywriter
  • Content Strategist
  • Advertising Manager
  • Technical Writer
  • SEO copywriter
  • Scriptwriter
  • UX Writer
  • Influencer Marketing Coordinator

Can the payments be done in installments?

Unfortunately, we do not offer this option right now.

 Is there a refund option available?

Unfortunately, we do not offer this option right now.

How can I learn more about about the course?

If you would like to know more about a course, you can mail us at +254113502384 or edu.contact@briefly.co.za.

What else do I need to start this course?

  • Up to 16 hours of your time (the course is pre-recorded with a lifetime access)
  • Access to a laptop or desktop computer with a minimum of 4G RAM, and 256g SSD or 500g HDD Rom or a smartphone
  • Access to a stable internet connection

Still Have Any Questions?

For further information, check our FAQ section or fill in the details below and we'll get back to you

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