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Master copywriting that seizes attention, drives sales, and leaves customers craving more.
Learn how to turn bland sentences into magnetic narratives that connect deeply with your audience.
Discover the psychology behind consumer buying choices and craft persuasive messages to increase sales.
14-16 hours (3 Modules, 14 sessions)
Instructor-led pre-recorded sessions
a smartphone, or laptop/desktop computer with a minimum of 4GB RAM, and 256GB SSD or 500GB HDD
from successful local and global campaigns, including our websites that generate 1 billion+ views annually
and a private session dedicated to the client acquisition strategies, CV consultation*, professional certificate
that are in demand across various digital industries. Earn from $700 per month
for students to connect with each other and industry professionals*
even after the course completion*, including lifetime access to updated materials and resources
to showcase your skills to potential employers or clients in South Africa and worldwide
Identify popular copywriting genres/platforms
Learn basic elements of any text and elements of the plot
Delve into the core principles of effective copywriting
Identifying and adapting tone and style to target audience and brand voice
Creative writing: The Seven Basic Plots by Christopher Booker and Kurt Vonnegut's 5 story arcs
Practical exercises and feedback on developing a unique writing voice
Writing from the heart and editing with no mercy
Dealing with Writers Block: 10 idea generation practices and how they work
The art of writing attention-grabbing headlines, captions and hooks
Master the power of storytelling and emotional connection in your writing - copywriting triggers
Writing from the heart and editing with no mercy
Case studies of iconic copywriting campaigns across different industries
Copywriting mistakes to avoid: learn from veterans of sale copies. Strong and weak writing
Storytelling
Effective Communication
Creative Writing Techniques
Overcoming Writer's Block
Headline and Hook Writing
Emotional Connection in Writing
Tone and Style
Dive into consumer psychology and the triggers that motivate action
Tailor your copy to resonate with specific demographics and needs.
Demystify different platforms (TikTok, Instagram, X, LinkedIn) and their unique audiences
Mastering storytelling for social media
Practical exercises and feedback on developing a unique writing voice
Call to Actions that convert
Trendjacking and Viral potential
Landing Pages and UX copywriting
Email marketing
Product descriptions
Understanding the basics of search engine optimization (SEO)
Incorporating keywords into copy
Strategies for optimizing content for user's intent
Explore the landscape of AI copywriting tools and their capabilities
Learn how to use AI tools effectively to supplement your creative process
Understand the limitations of AI
Copywriting Toolkit
Learn A/B testing methodologies and set up basic tests for your copy
Analyze test results and refine your copy based on data-driven insights.
Understanding the guidelines and policies set by Google and Meta
Understand the importance of disclosing sponsored content and influencer partnerships clearly
Copyright, Plagiarism and other things to avoid
Fact-checking tools
Social Media Copywriting
Traffic Generation
Copywriting for Sales
SEO Copywriting
AI tools
A/B Testing and Data Analysis
Compliance policies
Strategies for creating a compelling portfolio that showcases your copywriting skills and expertise
Learn how to present your portfolio professionally and attract potential clients
Navigating freelance marketplaces, job boards, and networking events to land your first copywriting job
Crafting winning proposals and pitches to attract clients and secure projects
Negotiate rates and contracts confidently with potential clients
Connect with other copywriters and build mutually beneficial relationships
Strategies for expanding your client base, increasing your rates, and achieving long-term success
Skills/expertise presentation
Client Acquisition Strategies
Rates negotiation
Networking
Pitches and scripts to win any client
Storytelling
Effective Communication
Creative Writing Techniques
Overcoming Writer's Block
Headline and Hook Writing
Emotional Connection in Writing
Tone and Style
Identify popular copywriting genres/platforms
Learn basic elements of any text and elements of the plot
Delve into the core principles of effective copywriting
Identifying and adapting tone and style to target audience and brand voice
Creative writing: The Seven Basic Plots by Christopher Booker and Kurt Vonnegut's 5 story arcs
Practical exercises and feedback on developing a unique writing voice
Writing from the heart and editing with no mercy
Dealing with Writers Block: 10 idea generation practices and how they work
The art of writing attention-grabbing headlines, captions and hooks
Master the power of storytelling and emotional connection in your writing - copywriting triggers
Writing from the heart and editing with no mercy
Case studies of iconic copywriting campaigns across different industries
Copywriting mistakes to avoid: learn from veterans of sale copies. Strong and weak writing
Social Media Copywriting
Traffic Generation
Copywriting for Sales
SEO Copywriting
AI tools
A/B Testing and Data Analysis
Compliance policies
Dive into consumer psychology and the triggers that motivate action
Tailor your copy to resonate with specific demographics and needs.
Demystify different platforms (TikTok, Instagram, X, LinkedIn) and their unique audiences
Mastering storytelling for social media
Practical exercises and feedback on developing a unique writing voice
Call to Actions that convert
Trendjacking and Viral potential
Landing Pages and UX copywriting
Email marketing
Product descriptions
Understanding the basics of search engine optimization (SEO)
Incorporating keywords into copy
Strategies for optimizing content for user's intent
Explore the landscape of AI copywriting tools and their capabilities
Learn how to use AI tools effectively to supplement your creative process
Understand the limitations of AI
Copywriting Toolkit
Learn A/B testing methodologies and set up basic tests for your copy
Analyze test results and refine your copy based on data-driven insights.
Understanding the guidelines and policies set by Google and Meta
Understand the importance of disclosing sponsored content and influencer partnerships clearly
Copyright, Plagiarism and other things to avoid
Fact-checking tools
Skills/expertise presentation
Client Acquisition Strategies
Rates negotiation
Networking
Pitches and scripts to win any client
Strategies for creating a compelling portfolio that showcases your copywriting skills and expertise
Learn how to present your portfolio professionally and attract potential clients
Navigating freelance marketplaces, job boards, and networking events to land your first copywriting job
Crafting winning proposals and pitches to attract clients and secure projects
Negotiate rates and contracts confidently with potential clients
Connect with other copywriters and build mutually beneficial relationships
Strategies for expanding your client base, increasing your rates, and achieving long-term success
Deepen your knowledge and skills with additional course materials! Explore our curated selection of supplementary resources designed to complement your learning experience
Lists of AI tools for visuals, interactive data visualization tools, copyright-free visual resources, the best portfolio building templates tools, experts in the industry
Most effective headline formulas, content plan ideas for Instagram, Facebook, TikTok for any business, best email marketing scripts and formulas, SEO task description template and article example, pitches scripts, proposals and templates
Legal Compliance checklist, AI prompts for copywriting, cognitive biases and heuristics guide
Briefly News is announced as ‘Most Innovative Digital News Platform 2023’ by Global Business Award 2023.
Briefly News won in the category ‘Empowerment of Women in the Community’ at the Africa Gender Mainstreaming Awards 2023.
Briefly News wins African Excellence Award and is recognised as Global News Platform of the Year 2023.
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This course is designed for anyone eager to enhance their skills in persuasive writing and elevate their ability to create compelling copy. Whether you're a novice looking to break into the world of effective communication or an experienced marketer aiming to refine your techniques, our course welcomes individuals from various backgrounds. Entrepreneurs, content creators, marketing professionals, and anyone seeking to make their words resonate and drive action will find immense value in this transformative learning experience.
Absolutely! Upon successful completion of the course, you will receive a certificate to validate your newfound skills and expertise.
If you would like to know more about a course, you can mail us at +254113502384 or edu.contact@briefly.co.za.
For further information, check our FAQ section or fill in the details below and we'll get back to you
Briefly News, №1 South African online news and entertainment platform.