Goldrush – Engaging Audiences with Interactive Quiz Format
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Goldrush wanted to go beyond traditional advertising to capture their audience’s attention while promoting their latest PR article. They needed a format that would actively engage readers, offer value, and create a memorable user experience.
Key Features of the Quiz
The quiz was placed within the in-text banner slot, ensuring all users reading the article naturally encountered it.
The quiz was fully branded to match Goldrush’s visual identity, creating a seamless experience for the audience.
The quiz consisted of five fun, targeted questions designed to resonate with the article’s theme.
At the end of the quiz, users received a unique promo code, adding value and incentivising participation.
The Impact
The results from the campaign exceeded expectations:
6.30% of readers completed all five questions – an impressive engagement rate compared to traditional static banners.
Goldrush received detailed statistics on user responses, offering valuable data about their audience’s preferences and behaviours.
The interactive format kept users engaged, making their interaction with the brand memorable and positive.
Why Choose Our Quiz Format?
The Quiz Format is more than just a banner. It’s an innovative tool designed to create meaningful interactions with your audience.
Interactive quizzes naturally draw attention, keeping users engaged for longer periods.
Gather feedback, opinions, or preferences directly from your audience in a fun and engaging way.
Fully customisable to align with your brand’s identity, ensuring a cohesive experience.
Rewarding users with promo codes or discounts encourages higher completion rates and builds goodwill.
Suitable for various objectives, from driving awareness to collecting data or offering rewards.
Placed directly in content-rich environments like articles, ensuring it reaches an already engaged audience.
“With the prized acquisition of Springbok Jesse Kriel as Goldrush Gaming Group’s Brand Ambassador, we explored an interactive and engaging way to capture the audience’s attention. Briefly’s Interactive Quiz Format gave us this and also provided us with useful information about our user’s needs and recommendations on promotions.
This format of advertising also seamlessly allowed us to reward the quiz engagers with an easy to redeem promo code.
Overall, we are happy at this simple yet highly effective form of brand awareness, while bringing a unique level of engagement, interaction, fun and rewards!”
Conclusion
By leveraging our Quiz Format, Goldrush transformed their PR article into an interactive campaign that engaged readers, gathered actionable data, and left a lasting impression.
For brands looking to stand out and connect with audiences in a meaningful way, our Quiz Format is the perfect solution.
