Jacobs Coffee – A Simple Yet Impactful Easter Giveaway
Objective:
Jacob’s Coffee wanted to engage their audience over the Easter holidays with a quick, simple, and budget-friendly giveaway. The goal was to build brand love and collect valuable audience data, without the need for a large-scale, complex campaign.
Our Solution
At Briefly.co.za, we understand that not every campaign needs to be big to be effective. For Jacob’s Coffee, we created a smart, multi-touchpoint strategy that maximized reach and participation within a short time frame and limited budget.
To boost traffic to the giveaway page, we ran on-site banner ads. These banners redirected interested readers straight to the article with all the instructions to participate.
Custom Entry Form:
Participants entered the competition by filling out a quick form, allowing Jacob’s Coffee to collect first-party data for future marketing.
with almost 200k reached through our platform and social media.
Strong data capture
for Jacob’s Coffee to use in future campaigns.
Proven flexibility
we delivered a full-funnel activation: awareness, engagement, conversion, and reporting, all within a tight budget and timeline.
Why It Worked
At Briefly.co.za, we believe that creativity and flexibility are key. We tailor every solution to the client’s goals and resources – whether it’s a simple giveaway or a large-scale campaign. With our reach and local expertise, we help brands connect meaningfully with South African audiences.
Let’s Create Impact Together
Big or small, your brand deserves campaigns that work. Talk to us today about how we can build smart, engaging activations that fit your budget and deliver real results.
