Special Project

In celebration of Youth Month in South Africa, Briefly News embarked on a special initiative to spotlight young achievers and innovators. Central to this initiative was our collaboration with UCT Online High School, a leading institution dedicated to academic excellence and innovation in online education.

Our mission is to celebrate South Africa’s Young Entrepreneurs achievements and inspire our audience to pursue their dreams!

The Importance of Youth Month

Why Youth Matters

Key Demographic

Youth represent a significant portion of South Africa's population.

Celebrating & Inspiring

Youth Month celebrates their achievements and inspires future generations.

Bridging Youth and Leaders

Fosters dialogue and collaboration between youth and established leaders.

About Campaign

Celebrate Youth Month by highlighting the achievements of young South Africans.

Showcase UCT Online High School's commitment to education and youth development.

Increase brand visibility and engagement for UCT OnlineHigh School among Briefly News' audience.

UCT Online High School's logo prominently featured on the project landing page and all related materials.

Inclusion of UCT Online High School's logo and mentions across all Youth Month social media posts. Briefly News and UCTOHS also published a collaborative post together!

UCT Online High School banner was presented at all Youth Month-related articles on Briefly News, with a sponsorship badge displayed prominently on each article.

Briefly’s journalists wrote two articles dedicated to UCTOHS, opportunities and benefits provided to its students.

UCT Online High School received 400k impressions through the Profit Button and 3D Cube rich media ads on Briefly News.

Results on Profit Button and 3D Cube

The Profit Button format is a special format that is placed dynamically as a separate image layer on top of the website and can be dragged.

The 3D cube is the variation of Profit Button. The Briefly designer made a catchy animation of banners on the sides of the Cube to grab more visitors’ attention.

Rich Media Formats

9K clicks

400K impresssions

Results

The partnership between Briefly News and UCT Online High School yielded exceptional outcomes:

Visibility

UCT Online High School gained exposure to a broad audience, achieving nearly 17,000 pageviews across sponsored articles.

Engagement

The campaign generated over 9,000 clicks and visits to UCT Online High School’s page from engaged Briefly readers.

Social Media Presence

All sponsored project-related posts gained an incredible number of 1,788,002 total social media reach

Impact

By aligning with Briefly News’ Youth Month initiative, UCT Online High School reinforced its brand as a supporter of youth empowerment and education.

"Through strategic collaboration with Briefly News, UCT Online High School successfully leveraged Briefly platform to amplify its message during Youth Month. The campaign not only enhanced brand visibility but also fostered meaningful engagement with our audience. As a result, UCT Online High School strengthened its position as a leader in online education and a champion of youth development.”

Christopher Underwood

Head of Marketing

This case study illustrates the power of targeted sponsorship and strategic content integration in reaching and resonating with a diverse audience.

For advertisers looking to make a lasting impact and connect with engaged communities, partnering with Briefly News offers a unique opportunity to align with meaningful initiatives and amplify brand messaging effectively.

Boost Your Brand's Engagement with Project Sponsorship