Case Study: World Sports Betting – Dominating Visibility During Euro 2024

Client:
Objective:
Maximize brand visibility and drive traffic during one of the most highly anticipated sporting events of the year.
Campaign Period:
UEFA Euro 2024
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The Challenge

The Euro 2024 tournament brought fierce competition among sports betting platforms, all vying for attention during a time of heightened consumer interest. World Sports Betting sought a solution to:
stand out from the crowd
build brand awareness
drive significant traffic to their website

Our Solution

To meet their goals, we designed a comprehensive advertising package tailored for the event:

Brand Awareness Banners

In-text, Leaderboard, and Interscroller Banners: Strategically placed to enhance brand recall and engage users throughout the website.

Traffic-Driving Formats

Interstitial Ads and Profit Button: Deployed to capture high-intent clicks and funnel users directly to their website.

Category Sponsorship Badge (The Game-Changer)

  • World Sports Betting secured the exclusive Sponsorship Badge for our Football category, a unique advertising slot seamlessly integrated into our website's code by our tech team.
  • This badge offered unparalleled visibility, appearing in every article within the Football section, ensuring the brand stayed top of mind for every football fan visiting the site.

Results

  • High Viewability: Positioned at the most prominent spot on the page.
  • Outstanding CTR: Achieved a 1% click-through rate, exceeding industry benchmarks for brand awareness formats.
  • Customised Design: Our in-house designer crafted a football-themed badge aligned with Euro 2024 branding, ensuring it resonated with the target audience.

The Impact

By securing the sponsorship badge during such a high-profile event, World Sports Betting gained a significant competitive edge:

Exclusive Visibility

Their branding dominated the Football category, ensuring their message reached every engaged fan.
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Enhanced Brand Authority

Association with the Euro 2024 excitement elevated their reputation as a leader in sports betting.
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Increased Traffic

The integrated approach effectively funnelled users to their website, resulting in increased betting activity.

Why Partner with Us for Events & Special Projects?

Working with us means tapping into unique opportunities tailored to major events:

Exclusive Ad Placements

Stand out with sponsorship badges or tailored ad slots that guarantee premium visibility.

Creative Expertise

Our team delivers customised designs that align with your brand and event themes.

Data-Driven Results

We track and optimize performance to ensure your investment delivers measurable success.

Event-Specific Strategies

Leverage our deep understanding of audience behaviour during popular events for maximum engagement.
"Partnering with Briefly News during Euro 2024 was a valuable opportunity for World Sports Betting to enhance brand visibility and align with one of the year's most exciting sporting events. The campaign positioned our brand prominently in the Football category, helping us connect meaningfully with fans.
The team’s creative expertise and event-specific strategies ensured our branding seamlessly integrated with the event’s energy, providing World Sports Betting with an excellent opportunity to reinforce our presence in the competitive sports betting industry.”
Charlotte Archer
Head of Marketing

Conclusion

By partnering with us during Euro 2024, World Sports Betting turned a competitive event into a winning opportunity. Their sponsorship badge was the standout feature, delivering both visibility and performance.
For brands looking to elevate their presence during major events, our tailored solutions ensure you not only reach your audience but leave a lasting impression.
Partner with us to make your next campaign a success!