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About Briefly

A modern newsroom for a digital-first audience

Briefly is a digital media company delivering trusted journalism, innovative storytelling, and responsible advertising solutions across Africa.

We are a modern South African digital media and news platform. dedicated team provides our audience not only with highly relevant news but also with an outstanding interactive experience. We achieve this by combining high-tech instruments with editorial expertise.

Our mission is to make South Africans more conscious by creating life-changing news.

Engaging Entertainment Content

Light, engaging stories designed to inform, entertain, and connect with everyday audiences.

Real Human Stories

Authentic, people-led stories that reflect real experiences, emotions, and everyday life.

Current Affairs

Timely, factual coverage of news and events shaping society and public conversation.

People

We put our audience first by creating relevant content and using multiple distribution channels.

Integrity

We double-check our facts before publishing and avoid using misleading or clickbait headlines.

Tolerance

We stick to a 'do not harm' policy, as well as showcasing the world in its diversity. We never justify violence.t

Impact

We cover the most trending and significant topics with an emphasis on local news to enrich South Africans' everyday life.

Technology

We apply cutting-edge technology to create the newsfeed based on people's preferences and to improve the site speed.

Recognised for Empowerment

Briefly News won in the category ‘Empowerment of Women in the Community’ at the Africa Gender Mainstreaming Awards 2023.

Innovation Leader

Briefly News is announced as ‘Most Innovative Digital News Platform 2023’ by Global Business Award 2023.

OUR STORY

A Digital Newsroom Built for Impact

From our beginnings to today, Briefly News has grown into a trusted digital news platform, delivering timely, relevant stories while championing community impact, innovation, and responsible journalism.

August

Briefly News launches its annual Women of Wonder 2025 campaign, celebrating seven inspiring South African women in domestic roles who embody resilience and impact.

February

Briefly News won a Merck Foundation Media Recognition Award for the Women of Wonder campaign.

january

Briefly News PR team hosted a copywriting portfolio webinar and shared its expertise on the matter.

january

Rianette Cluley, Editor-in-Chief of Briefly News is selected for Thomson Reuters Foundation AI Newsroom Mentoring Programme.

November

Briefly News launched Entertainment Awards 2024 to recognize and celebrate outstanding South African entertainers who have significantly impacted the industry, evoking emotions and contributing positively to South African culture.

August

Briefly News was honored with an African Excellence Award by MEA Markets, for the second consecutive year, in the category ‘Best News & Entertainment Platform 2024.’

August

In light of National Women’s Day, Briefly News launched a special project Women of Wonder 2024: Moms Single-Handedly Running Families and Businesses.

June

Briefly News launched Young Money Makers initiative to empower young entrepreneurs with inspiring stories of seven under-35-year-olds who have overcome the hurdles of starting their businesses.

April

Briefly News became the finalist of Digital Media Awards Africa 2024 in the category “Best Use of AI in the Newsroom.”

March

Briefly News took part in the Google News Initiative trainings, directed to support modern newsrooms and equip tech-savvy journalists with up-to-date knowledge of online editorial tools and digital strategies.

March

Briefly News partnered with Africa Check, Africa's first independent fact-checking organisation to counteract misinformation during the election season.

October

Briefly News is announced as ‘Most Innovative Digital News Platform 2023’ by Global Business Award 2023.

October

Briefly News won in the category ‘Empowerment of Women in the Community’ at the Africa Gender Mainstreaming Awards 2023.

August

Briefly News wins African Excellence Award and is recognised as Global News Platform of the Year 2023.

August

Briefly News launches special project Women of Wonder 2023: Building the Future.

August

Rianette Clule, Briefly News Editor-in-Chief, takes part in WAN-IFRA conference to spread the word about AI usage in modern newsrooms based on the Briefly News successful case.

june

Briefly News becomes a member of the International News Media Association (INMA) alongside New York Times and Washington Post.

March

Briefly News partners with Meta to highlight the impact of digital communities in solving problems in Africa through the ‘I Am Because We Are’ campaign.

december

Briefly News launches a Women of Wonder special project writing about a group of 21 women who reached great heights in politics, business, the public sector, culture, etc. The project reached about 4 million people across all platforms.

July

Briefly News and Gift of the Givers enter a partnership to warms South Africans in need.

january

Briefly News successfully launches new content directions covering news on Women Empowerment and Cars & Tech.

february

Rianette Cluley, Editor-in-Chief of Briefly News is selected for Thomson Reuters Foundation AI Newsroom Mentoring Programme.

July 2021

In a case study, Facebook mentions Briefly News as a successful African news and entertainment brand.

March 2021

Briefly.co.za becomes a UN Sustainable Development Goals Media Compact Member. Briefly News pays special attention to coverage of life-changing human-interest stories alongside Corporate Social Responsibility (CSR) programmes in consultation with the UN.

December 2020

Briefly News doubles its audience within one year. According to IO Technologies, Briefly News had over 134 million total pageviews in 2020, almost doubling the 70 million pageviews in 2019.

October 2015

The first posts on Briefly News Facebook page are published. Since then, 1.9 million readers have followed our page.

December 2014

A free, data-saving and convenient Briefly News App released for Android users. Over 500 000 users have installed the app to date.

December 2014

Introduction to the News Media Market - Briefly News is founded.

ADVERTISING & SERVICES

Media Solutions for Brands and Businesses

Briefly offers a range of advertising and media services designed to help brands communicate effectively. From promotion on Briefly News to PR, social media management, and video production, our solutions are built for reach, relevance, and impact.