Content

as a Service

MOST BRANDS IN SOUTH AFRICA FACE THE SAME CHALLENGES

01

No in-house PR or SMM teams

02

No clear content or distribution strategy

03

Low engagement from traditional paid campaigns

But today’s audience expects more:
They want brands that

educate
inspire
show real value

&

04

Weak storytelling → low trust

WHY PR & SOCIAL MEDIA MATTER TODAY

Consumers trust stories, not ads.

Numbers

WE TURN YOUR BRAND INTO A STORY PEOPLE WANT TO FOLLOW

At Briefly.co.za, we help brands become storytellers.

Your End-to-End Content Partner

With one of the strongest editorial teams in South Africa and access to millions of readers, we act as your extended content and media partner:

WHAT DOES THE CONTENT STRATEGY INCLUDE?

More than just a plan – it’s your storytelling roadmap

Audience profiling:

Who are we speaking to? What matters to them?

Channel strategy:

Where to publish (Briefly.co.za, social, partner platforms, etc.) and how often.

Tone of voice & messaging:

How your brand should sound — clear, relatable, trusted.

Content calendar:

Monthly roadmap with topics, formats, and dates.

Content pillars & themes:

Key angles we’ll consistently cover to
build authority and trust.

Performance KPIs:

What success looks like — and how we’ll measure it.

PR & Social Media, Working Together

PR Strategy & Content
  • Market analysis and PR strategy for your brand
  • Articles content provided by Briefly journalists
  • Presence on Briefly.co.za
  • Recommendation and help re media distribution
  • Ongoing reporting & strategy sessions
Social Media Management
  • Market analysis and SMM strategy for your brand
  • Unlimited social media accounts management
  • Full-scale video production and custom content
  • Briefly promotion
  • Ongoing reporting & strategy sessions

COMBINE PR + SMM AND SAVE BUDGET

One strategy. One partner. Stronger results

Add-ons

(available for all packages):

Video interviews / reports
Newsletter inclusion
Social media contests & challenges
Influencer integration (via partners)
Media Buying
Special Project
Landing Page

ABOUT OUR TEAM

At Briefly.co.za, your content strategy is crafted by one of the most experienced editorial, PR and SMM teams in South Africa.

With deep market knowledge and a strong sense of what resonates locally, we don’t just write — we position your brand for impact.

From day one, you’ll work with professionals who’ve built narratives for top brands, media-trained executives, and launched campaigns that moved the market.

20K
Monthly pageviews

6.2 mln
Monthly unique users

African
Excellence Awards

80K Average post reach

3.2mln Followers

20K Average post reach

189K Followers