Advertising on Briefly News

Briefly News offers high-impact banner advertising solutions designed to help brands reach engaged audiences across our digital news platform. Explore our banner formats below to find the option best suited to your campaign goals.
Banner Advertising
Sponsored Content
Special Projects
Best for awareness

Brand Awareness Banners

An impactful way to grab a customer’s attention.
Keep your brand top of mind when audiences think about your product or service category
Build recognition and familiarity before customers are ready to engage or convert
Available in both mobile and desktop banner formats

Interscroller

CTR up to 1%

In-text

CTR 0.3-0.4%

Anchor

CTR 0.3-0.4%

Leaderboard

CTR 0.4-0.5%
Best for awareness

Category Sponsorship Badge

PREMIUM

Badge Placement
  • Advertiser’s logo, company description, button with CTA, link
  • Placed on the category/site main page and on the top of every article in the category

OWNERSHIP OPTIONS

  • Category Ownership option (badge + all banners)
  • Site Ownership option (badge + all banners)
View Case Study
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BEST FOR CLICKS

Drive Traffic That Converts

High Viewability and User Engagement
If your main advertising objective is to increase traffic to your site, try focusing on these formats.
View Case Study
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Profit Button

CTR up to 4%

Interstitial

CTR 8%

3D cube

CTR up to 4%
Best for Engagement

Web Video Advertising

Want to do a high-performance campaign with video banners, but your videos are not good enough? Briefly Video Production can help!
Get Video Production Support

Outstream video

300x250
CTR 0.1%
Short video ad inside Rectangle display slot with CTA. VTR 85-90%
Time to develop:
5 working days

In-stream video

CTR UP TO 1%
An exclusive autoplay video format with your ad up to 30 sec TVC, integrated inside or below the article.
Time to develop:
5 working days
Best for engagement

Interactive Quiz

Works great for engagement
The advertising quiz runs directly on Briefly News with the same targeting options as standard banner campaigns. Simply provide the questions, and we’ll launch the quiz, collect responses, and share the results with you.
Ideal for:
receiving audience insights
Promotion of products or special offers
View Case Study
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Best for engagement

Social Media Display Banner

Works great for native advertising on the website
Social Display ads recreate your best social media posts and integrate them seamlessly into banner placements. Extend the reach of content from Instagram, TikTok, Facebook, and X.
Perfect Match with Social Media Branded Posts!
Get to know more
Sponsored Content

Press-release

Press-release or PR article that are perceived as a direct promotion of the company.
Article written and supplied by advertiser
Complimentary posts on Facebook and X (former Twitter)
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No-follow links only
Not Google-indexed
24h on the home page
Order Press-release
Sponsored Content

Native Article

We will create and publish a unique story to solve your brand tasks. Native articles work for building brand loyalty, underlining brand uniqueness
Article written by Briefly News journalist
48h on the home page
Complimentary posts on Facebook, X (former Twitter) and Instagram
Match interests of the audience
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Hosted in the relevant category
Google-indexed
SEO-friendly
No-follow links only
Order Native Article
Sponsored Content

What’s Included in the Price

All sponsored content formats include distribution, visibility, and reporting designed to maximise reach and relevance within Briefly News’ editorial environment.
Included with both formats:
Featuring on the Briefly.co.za main page
Banner placement within the article
Article promotion on Briefly.co.za Facebook and X (formerly Twitter)
Exposure to an audience interested in the article topic
Detailed placement report
Contact Us to Get Started
Sponsored Content

Our Social Media Reach

Briefly News connects with millions of followers across major social platforms, delivering consistent reach and engagement through highly shareable, platform-native content.
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Sponsored Content

Branded Posts in Social Media

Available on all social media platforms.
Get Consultation
Sponsored Content

Influencer Campaign & Briefly

Near 700k of total impressions
Package includes:
Social media campaign on 5-6 influencer accounts
Creation of tailored campaign plan, including different formats
Social media boost on briefly.co.za
1 Promotional SM Post & stories on Briefly account for free
Get Consultation
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Sponsored Content

Targeted Reach With Social Media Branded Posts

Briefly’s social media branded posts combine precise targeting with high-impact content to help brands reach the right audience and drive meaningful engagement across our social platforms.

Key Advantages:

Precise targeting by
location
age
gender
interests
behaviours
job title
connections
High reach across Briefly’s established social media pages
Strong audience engagement through native, platform-optimised content
Increased visibility through shareable and buzz-driven formats
Special Projects by Briefly Editorial Team

Your brand and goals are so massive and standing out, that an ordinary article is not enough?

Our special projects go beyond standard advertising formats. The special project:
composed by editorial team to cover a relevant for sponsor and society topic
gets millions of organic social media reach
actively highlighted on briefly.co.za
includes interactive elements/ polls/ quizzes etc.
published on a unique designed landing page.
View Case StudyView Case Study
Get consultation

Want to Advertise with us?

Partner with Briefly to reach engaged audiences through trusted news environments and tailored media solutions designed to deliver real impact.

General Inquiries:

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